Your next 100 patients are already sitting in your PMS

Lapsed patients. Missed recalls. Implant consults that never booked. You paid to acquire every one of them — and most practices never follow up. We'll wake up your dormant patient list, and the first 100 leads are free.

No ad spend. Your patient list is the audience.
Live within days — your team does nothing until appointments land in the diary
If it doesn't work, you keep every appointment anyway

Prefer to talk it through first? Book a 15-minute call with Carl — or call him now on 07966 349 562.

The most expensive thing in your practice is the patient nobody followed up

You know the pattern:

A patient has an implant consultation, says "I'll think about it" — and is never contacted again.
Recall letters and emails go out. 2–3% get opened. The rest rot in spam folders.
Reception means to ring round the lapsed list. Then Monday happens.
Meanwhile, you're paying for ads to acquire new patients — while the ones you already paid for sit cold in the PMS.

And the list decays on a known curve: a patient dormant for 6 months is about 70% recoverable. At 12 months, 40%. At 18 months, 15%. Every month it's left alone, your patient list is quietly worth less.

This isn't a people problem. Your reception team isn't lazy — a human caps out at about 15 active follow-up conversations before the day takes over. 500 lapsed patients × 5 touchpoints is 2,500 messages. That's a volume problem, and volume problems need a system, not more staff.

How it works

The 5-step patient reactivation system

This is the exact system we install. No magic — just speed, persistence and the right channel, automated.

Filter your patient list

We pull the lapsed patients from your PMS and keep only the ones worth contacting — recent enough to be recoverable, with a mobile number attached. Mobile numbers are the gate: everything else is noise.

Reach out where they'll actually answer

Conversational SMS and WhatsApp — 98% open rates, up to 35% response. Not another "we miss you!" email destined for spam. Each message is personal and references their actual history with your practice.

Respond in under 60 seconds, 24/7

When a patient replies — even at 8:33pm — the AI answers immediately, asks about the treatment they want, and keeps the conversation moving. Harvard Business Review: replies within 5 minutes convert 98% better. We don't give them time to drift back to Google.

Bump the ones who missed it

60–70% of interested patients simply miss the first message. Polite, well-spaced follow-ups go out on day 1, 3 and 7 automatically — and stop the moment anyone says stop.

Book them straight into your diary

The system books appointments around your actual clinic hours, or schedules the callback for the exact time the patient asked for. Your team's first involvement is seeing the name appear in the diary.

Watch the system working — a real walkthrough including a live AI conversation that qualified and booked a patient at 8:33 at night:

Want to experience it from the patient's side? Fill in the form above — the system will text you back within 60 seconds. That's the demo.

Don't take our word for it

"What I find useful is working with someone who understands the dental industry… Carl has many clients in the dental industry, so he has a baseline to compare to. He is a conscientious and committed person." Practice owner, Harley Street — after 12 months working with Carl

98%

higher conversion when an enquiry is answered within 5 minutes (Harvard Business Review). Our system answers in under 60 seconds.

35%

response rates from conversational SMS — against 2–3% for the recall emails most practices rely on.

£94,000

treatment revenue from one campaign: 102 leads, 47 became paying patients. Roughly a 50% close rate.

What's included in the free pilot

Everything below is done for you. Your team does nothing until appointments start landing.

PMS patient-list filtering & segmentation £500
Reactivation system set-up, done for you £5,000
AI conversations managed 24/7 for 30 days £3,000
All software and messaging costs £500
Diary integration & booking set-up £300
Onboarding + 30-day WhatsApp support £1,500
Total value £10,800 — your cost: £0

Why free?

Two honest reasons. Every patient list is different, so we'd rather prove the system on your list than argue about it on a sales call. And we're building case studies — practices that see it work tend to keep it running.

Scenario A: it works. You get booked appointments from patients you'd written off, for free.
Scenario B: it doesn't. You walk away with whatever was booked during the pilot, and you've spent nothing.

The only way this doesn't work is if your team doesn't show up to the appointments.

Triple guarantee: if we don't book qualified appointments in 30 days, we keep working free until we do. If any patient says the outreach felt robotic, we stop immediately. And you can exit anytime — keeping every appointment already booked.

Is this right for your practice?

This is for you if…

You run a UK private practice, or a mixed practice growing private
Your PMS has 1,000+ patient records with mobile numbers
You have capacity for 5–20 new high-value cases a month
You want attribution data, not vanity metrics

This is NOT for you if…

You're NHS-only with no plans to grow private revenue
You're a brand-new squat practice with no patient list yet (we can still help — but with ads, not reactivation: start here)
You want "more leads" but nobody will attend the booked appointments
You need a guaranteed ROI in week one — reactivation is fast, but it's days-to-weeks, not hours

Questions dentists actually ask us

Which practice management systems do you work with?

The ones UK dentists actually use — Dentally, SOE Exact, R4, and others. If your patient records live somewhere with an export function, we can work with it. Setup is handled for you during onboarding.

Is this GDPR compliant?

Yes — we only contact patients who gave your practice their details and have an existing care relationship with you. This is your practice following up with its own patients about their ongoing care, not cold marketing to strangers. The process and record-keeping are set up to be fully GDPR compliant.

What counts as a "lead"?

A patient from your list who responds and engages in a conversation about coming back — not a message sent, not an email opened. If they reply and the conversation qualifies them toward a booking or callback, that's a lead. Messages that get no response cost you nothing.

Will it feel spammy to my patients?

No — and we guarantee it. The messages are conversational, personal, and reference the patient's actual history with your practice. If any patient says the outreach felt robotic or pushy, we stop immediately.

What happens after the first 100 leads?

If the pilot delivers, we'll talk about keeping the system running — month-to-month, no lock-in. If it doesn't, or you simply don't want to continue, you keep every appointment booked during the pilot. Exit anytime.

Who you'll actually be dealing with

Denmarketing is run by Carl Fox — and when you take the pilot, Carl is the one who sets it up. Not an account manager, not a junior, not a ticket queue. He has spent 12+ years and over £4 million in tracked ad spend getting patients into UK dental practices.

The reactivation system exists because Carl got tired of watching practices pay for new patients while thousands of perfectly good ones sat cold in the PMS. The first 100 leads are free because he'd rather show you it works on your own list than argue about it on a sales call.

Talk to him direct: 07966 349 562 · audit@denmarketing.co.uk · LinkedIn