Frequently asked questions about dental marketing
What is dental patient reactivation?
Patient reactivation is the process of re-engaging the lapsed patients already recorded in your practice management system (PMS) — missed recalls, unfinished treatment plans, and consultations that never booked. Because these patients already know your practice, reactivation typically costs a fraction of acquiring new patients through advertising. Around 70% of patients dormant for six months are still recoverable, dropping to roughly 40% at twelve months.
How long does it take to see results from dental marketing?
Patient reactivation produces responses within days, because the outreach goes to patients who already know you. Google Ads can produce qualified enquiries within 7–14 days of campaign launch. Local SEO typically takes 3–6 months to show meaningful ranking improvements. Most Denmarketing clients see their first booked consultation within 2 weeks.
Do you guarantee new patients?
Yes. If you don't receive qualified new patient enquiries in your first month, you don't pay for that month. And the reactivation offer goes further — the first 100 leads from your dormant patient list are free, so the system proves itself before you spend anything.
Can you help an NHS-only practice?
We work primarily with private practices and mixed practices growing their private revenue. NHS-only practices have a fixed patient cap and can't typically justify the marketing spend. If you're transitioning from NHS to private, or running a mixed practice, we can build a campaign focused on attracting fee-paying patients for high-value treatments.
What's your minimum contract length?
Month-to-month. No long lock-ins. We earn the right to keep you as a client by delivering results every month, not by trapping you in a 12-month contract. This is rare in the dental marketing industry and reflects our confidence in the system.
Which dental treatments are most profitable to market?
The highest-ROI treatments to market in the UK are dental implants (£2,000–£3,500 per tooth, full-arch £15,000+), Invisalign (£3,500–£5,500), composite bonding (£200–£400 per tooth, multi-tooth packages £2,000+), and full smile makeovers (£8,000–£25,000). These have high enough patient lifetime value to justify £100–£300 cost per booked consultation.
Where is Denmarketing based?
Denmarketing is UK-based and run by Carl Fox personally. Unlike offshore agencies or fully remote operations, Carl can visit your practice in person to understand your business, meet your team, and see how patients experience your space — all of which feeds into better marketing campaigns.
Carl Fox — founder. You deal with him directly.
